https://www.lrb.co.uk/the-paper/v45/n12/john-lahr/toots-they-owned-you Created Fri, 02/06/2023 - 00:00 Updated Fri, 02/06/2023 - 00:00 California’s first gold rush was in 1848; its second was Hollywood. Between 1910 and 1925, film industry grosses went from $10 million to $800 million. There were jobs and spondulix galore. Hollywood was where people went to get lucky.