People need to understand why Trump’s massive fraud matters to them. Dan Pfeiffer has some ideas about how to talk about this in his substack today: Yesterday’s trial verdict was civil, not criminal. So technically, Trump has not been convicted of a crime, but that’s a distinction without a difference for most voters. He has been declared a fraud by the state of New York and can no longer conduct business there. We should also assume most voters won’t hear a single word about the fine, unless we tell them. Judge Engoron rendered his verdict the Friday before a holiday weekend. Back when I worked in political communications, this was the sort of timing I would suggest to dump bad news so the fewest people would notice. Therefore, the onus to spread the word is on us. I view this verdict as a way to do three things: Be Clear About What Trump Did: Ultimately, Trump was found guilty of lying to banks and insurance companies to line his own pockets with hundreds of millions of dollars. Connect it to the Kind of President Trump Will Be: I would like to believe that electing someone found guilty of fraud (and sexual assault) would be a non-starter, but I fear we will have to make the case that his past transgressions tell a story about the kind of president Trump will be. Here’s one way to make the case:Can we really trust someone guilty of massive financial fraud and banned from doing business in…