Just a grift before I go Is it possible that the same affinity for conspiracy theories on the right (yes, the left has its own) accompanies the gullibility that makes conservatives fall for grifts? Charlie Kirk is selling Blackout Coffee, you know, for when “The world is in flames, and Bidenomics is a complete and total disaster,” and the liberal zombie apocalypse comes to turn you gay. There are some brands that cater to lefty sensibilities, writes Ali Breland at The Atlantic. But it’s the expansion of niche products for the conservative paranoid that has caught his attention: The ads reflect the new paradigm of advertising. In previous decades, ads had to appeal to whole segments of the population—and products were made with that in mind. That some readers of Vanity Fair might want a Givenchy handbag, and some readers of Sports Illustrated might want Callaway golf clubs, was as targeted as ads could get. Now the country has fractured into partisan subgroups, and companies have access to reams of analytics that enable them to target ever more precise demographics. Through shows like Kirk’s, brands such as Blackout Coffee and Patriot Mobile can reach their relatively niche audiences more easily than ever. (Blackout Coffee and Patriot Mobile did not respond to my requests for comment.) But something else is happening too. Kirk and the rest of the conservative-podcast ecosystem aren’t just selling wares. The ads, with some exceptions, are not like ads for beer or pickup trucks that detract from the action while one…