In my article on the rise and fall of credential systems and the Medieval University System, I mentioned that universities create culture. Standardized culture, as a rule. There was a fair bit of confusion around what culture creation is, so let’s talk about that.
To start, note that what you’re reading right now is culture creation: ideas about how the world works, or should work. I’m amplifying, as it happens, an academic, Randall Collins, though a lot of my work isn’t primarily based on academic literature, this is. But if I’m writing about Israel, say, and the Gaza genocide, that’s culture production: that’s me amplifying and on rare occasions expanding on all those in the past who have said “genocide is bad” or “Zionism is based on ethnic cleansing, terrorism and apartheid.”
When I write about the ideology, or about surveillance is bad or climate change, it’s all culture production. It’s intended to explain how the world is or ought to be.
Schools and the especially the first parts of higher education, like BAs and Bachelors of science or engineering produce pretty standardized culture: there aren’t that many different standard textbooks for each field and virtually all academic disciplines have a consensus worldview of how things are and how they should be, and that’s what they teach. At higher levels, some disciplines let some doubt in, but at lower levels what you’re getting is pretty much the same as everyone else.
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Over time that consensus changes, of course, but it is a matter of “over time” and major paradigm breaks aren’t all that common.
It may seem weird to include science and engineering, but they also have consensus ways of thinking and organizing the world and those ways, too, change over time.
The Medieval Universities produced lawyers, doctors, theologians and administators. People who had a common view of the world. Of course there were some disputes, but they were much more similar to each other than to, say, the humanists who later replaced them.
The great ideologues produce new cultural projects: new understandings. Confucius produced administrators: he knew that’s what he was doing, that was his intention. He wanted to change China, and the way he chose was to try and make the best ministers. He built on top of a view of society as family. The Legalists, his main opposition, did much the same but with the idea of a ruthless state and complete obedience to the ruler, and the Mohists, though more revolutionary in mind, also trained administrators, but wanted far more equality
Islam is famed for its legalism, and what is law but “how things should be?”
The Philosophes were, likewise, engaged in a project of creating an understanding of “what should be.”
So was Jesus, so was Marx and so was Adam Smith.
But those are the high points, for every great ideologue there are millions of small ones. And yeah, a lot of podcasts fall under the rubric of culture creation, including some of the biggest ones. Joe Rogan qualifies, for sure. Talk radio usually qualifies, and Rush Limbaugh was one of the most important ideologues of the past forty years.
Technology (which is part of culture); natural constraints like geography, climate and biology; and ideology in the sense, again of “what we believe is and should be” are the most important parts of what creates human reality. Culture creation matters and it’s dirt common. Without all the little creators taking up their work, the big ones wouldn’t be big.