https://www.lrb.co.uk/the-paper/v45/n02/malin-hay/booktok Created Fri, 06/01/2023 - 00:00 Updated Fri, 06/01/2023 - 00:00 On BookTok the cycle goes: rating books, simping over them, bringing ‘overrated’ books down a peg, and then rehabilitating them when the backlash goes too far. But there is a worry that we’re all being taken for a ride.