Getting elites attention
What the right wants from its followers is for them to be riven by hatred of any difference, thus making them easy to manipulate and willing to sell out their economic values in exchange for seeing brown people beaten, and women and trans people losing control over their own bodies.
What neoliberals want is for their followers to be convinced that each group, even each micro group, is on its own, unable to understand each other and thus that solidarity is impossible and all one can hope for is that some member of the identity group is allowed to join the elite, while most of all groups remain in poverty.
They’re very similar, really. In both cases hatred of other groups is inculcated as the core value, as a way of making manipulation easy and avoiding having to actually deal with broad issues of well being.
Both of these are variations on “divide and conquer”. It costs a lot less to give a few people something than to give many people something. “Want some women and minorities in power? Sure. Costs us almost nothing.”
“Want women to be forced to bear rape children and die in pregnancy due to lack of necessary abortions? Sure, costs us nothing. Our women can still get abortions.
“Want trans people excluded and denied health care? Sure, they’re a tiny part of the population and rich trans people will be fine.”
On the other hand giving everyone healthcare would cut a lot of profits. Giving everyone a liveable wage or assistance to those who can’t work or find jobs: that would cost a lot of profits.
“You can have anything you want, as long as it doesn’t make elites poorer.”
On that the right and center are unified.