by Gary Gardner
People of a certain age will remember the tagline from the Lay’s potato chip jingle: “No one can eat just one!” Lay’s’ marketing campaign ran successfully for years because it carried a deep truth: The chips are eminently enjoyable, even addictive. Eating them involves a nonstop cycle—hand to bag to mouth—that repeats until the bag holds only air. At least that’s been my Lay’s experience.
The chips’ addictive character did not emerge from Lay’s skill in finding exceptionally tasty potatoes.
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