Hooray! Murdoch Papers Too Ashamed to Publish Pathetic Circulation Figures

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Ho ho! Zelo Street yesterday published a very interesting and amusing article about the continuing decline of the lamestream press. Jim Waterson, a hack at the Guardian, posted a series of tweets about the latest circulation figures for British newspapers. And they aren’t encouraging. Zelo Street has said for the past couple of months that the press has been badly hit by the lockdown. People simply aren’t buying papers. It’s why the Murdoch rags, inter alia, have been pushing for the lockdown to be lifted and actually took to implore their readers and internet followers to #buyapaper. They’re not remotely interested in the welfare of the great British public. But they are worried about falling sales and what Murdoch and the other chief inmates of News International will do about them – like start laying people off.

Waterson tweeted that, although the newspaper sales figures were supposed to be out that day, the industry had insisted that they should no longer be published. The monthly ABC sales charts have also been permanently stopped because they give a ‘stimulus to write a negative narrative of circulation decline.’ Which in English, rather than the garbled version spouted Newslink’s yuppie manager in the comedy series Drop the Dead Donkey, means that it encourages people to write about how the press is in trouble. Nevertheless, most of the papers did publish their figures. The exceptions were the Times, Sunday Times, Torygraph and the Scum. And the paper with the highest circulation was the Daily Heil, with 944,981 copies sold.

Well, as the character, Gus, once said, I’ll just throw that into your intellectual wok and see if it stir fries.

Zelo Street points out that this is the first time no newspaper has sold less than a million a copies. It also suggests that this has happened to the Sun, which is why the super, soaraway Current Bun is not publishing its figures. It’s possibly been supplanted by the Heil for the first time in 40+ yearsThe Street also argues quite reasonably that both the Heil’s and Scum’s Sunday editions will have worse sales than the dailies. This means that the press is in terminal decline and we’re entering the endgame.

Novara Media’s excellent Aaron Bastiani put an additional boot into the Murdoch title’s shame. If newspapers won’t publish their sales figures, then the Beeb shouldn’t review their front pages every morning. Unless we know these papers’ reach, it’s just giving them free advertising.

Good point.

Zelo Street also states that the press is probably going to lose even more readers when they work out that the papers they support wanted the lockdown lifted for the sake of their own profits, not out of concern for the public’s wellbeing. A number of may well die from Coronavirus infections picked up when the papers told them that the disease was nothing to worry about. And their survivors will put two and two together and decide not to continue supporting them. Or even bringing a class lawsuit against them.

See: https://zelo-street.blogspot.com/2020/05/press-heading-for-early-oblivion.html

My guess is that the reason the Torygraph and the Murdoch rags aren’t publishing their sales figures is partly economic. Apart from being embarrassed at how pathetically their mighty organs are doing, they’re also afraid of repercussions from advertisers. If they find out how low the newspapers are selling, they may well want the advertising rates reduced. This will mean a further drop in these newspaper’s income. Which means greater losses, and the threat of even more redundancies.

To many people it will come as absolutely no surprise that the Times and the Torygraph are in such a mess. Private Eye have covered many times their problems and falling circulation in its ‘Street of Shame’ column. In the case of the Torygraph, it’s problems are due to bad corporate management, including a devotion to internet gimmicks rather than solid news reporting and deliberately altering news content in their interests of the advertisers. This last policy so infuriated Peter Oborne that he left the paper and went instead to the Heil, making his own criticisms of it very public. There have already been redundancies and cutbacks, but these have failed to halt the paper’s continuing decline. The Eye has also said that the Times’ sales are now so low, that if it were any other paper it would either have been folded or put up for sale by its management years ago. But it’s the British paper of record, and so allows Murdoch to grab a place at the government table because of its prestige. Which means that if its circulation is so low that there’s no reason the Beeb, or anyone else, should take any notice of it, Murdoch’s ability to influence government decisions, even to act as kingmaker in his decision which party to support, is severely damaged.

Ditto with the Scum. It certainly didn’t have the Times‘ prestige or even its journalistic standards – indeed, it’s a matter of debate whether the scabrous rag had any standards at all. But it was Britain’s leading newspaper with a huge circulation, and more visibly influenced British politics through its shrill trumpeting of everything Thatcher and the Tories ever did, until Murdoch decided to flirt with New Labour. Now that’s also been seriously damaged.

Zelo Street is right in that these newspapers still have an influence beyond their print sales through their online presence, but there are problems here as well. Many of their articles are behind paywalls, which means that many casual readers won’t read them because they won’t want to pay or subscribe to the wretched rags. And if they are free, then it comes from money made from print sales. Which mean that when those go down, the paper’s ability to put up their articles free on the net also declines. The situation does not look good.

I’ve no sympathy for any of these foul rags. I suppose it’ll be a shame if the Times folds, after lasting for nearly 300 or so years. But as it, its Sunday counterpart and the Scum are just rightwing, Tory propaganda rags that lies, smear and libel decent people with absolutely no compunction, as far as I’m concerned it deserves to go under. Britain will be better off without them.

And while we’re on the subject, what about the sales figures for Private Eye? I know it’s a magazine rather than a newspaper, but much of it is news. My guess is that it’s circulation is also falling in line with the rest of the press. It’s hostility and snide remarks about left-wing news sites and internet organisations like The Canary and The Skwawkbox also seem to suggest that it’s afraid of their competition. Private Eye does publish some very good stuff, but it has also promoted the Blairites and the anti-Semitism smears against Corbyn’s Labour party, as well as other material which is utterly wrong. So I have very mixed feelings about it.

As for the rest of the press, their mostly right-wing propaganda rags, and so absolutely nothing worthwhile will be lost if they go under as well.