Selling the brownie

Created
Sat, 22/07/2023 - 00:30
Updated
Sat, 22/07/2023 - 00:30
Nationwide and locally We’ve covered before how Democrats must get better at selling “the brownie,” and at painting “the beautiful tomorrow,” rather than just reciting economic data and touting policies. Even accomplishing the latter is a problem since the media, especially conservative-owned media, does not want to cover that boring stuff. But this week’s viral Joe Biden’s ad is ” a master class in digital communications,” Dan Pfeiffer believes. On top of leaving an entire omelet on Marjorie Taylor Greene’s face. Better than that, it delivers what a good digital ad should: virality and a solid message. That’s something Hillary Clinton did not accomplish with this viral tweet: Virality, engagement, even fun, but no message. Pfeiffer writes: Informing the voters about his economic achievements is one of President Biden’s most important strategic objectives; and one of his biggest challenges. The press doesn’t want to cover the past. Stories about the economy do not drive web traffic. The many events the White House and other Democrats have done (touting the CHIPS Act and the Bipartisan Infrastructure Law) don’t lead the news or drive conversation online. The video with Marjorie Taylor Greene is the platonic ideal of a piece of political content. It is viral AND communicates a persuasive message at scale. There is, of course, an element of lightning in a bottle with this video. It is impossible to do something like this all the time. However, Team Biden’s video is still worth studying because it exemplifies success for every person who…