by Daniel Wortel-London
What’s your mission? While few can answer this question quickly, most of us recognize the importance of a mission to an individual or an organization. A mission provides direction, a framework of goals, and a basis for developing the strategies we need to reach them. In the USA, every cabinet-level department must develop a mission as part of its broader strategic planning process.
Unfortunately, most federal mission statements tend to promote planet-destroying economic growth or attempt—in vain—to reconcile growth with conservation goals.
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