And vampire squids Some friends and stilletto-sharp thinkers lately are busy discussing the meaning and implications of Cory Doctorow’s “enshittification.” ICYMI, Macquarie Dictionary declared it the word of the year, defined as: “The gradual deterioration of a service or product brought about by a reduction in the quality of service provided, especially of an online platform, and as a consequence of profit-seeking.” As Doctorow explained a couple of years back: Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two sided market,” where a platform sits between buyers and sellers, holding each hostage to the other, raking off an ever-larger share of the value that passes between them. Dave Roberts (a.k.a. Dr. Volts) spoke with Doctorow a couple of weeks ago on how enshittification is impacting the right to repair, monopoly power, and the clean energy economy: But you know, products you pay for get rampantly enshittified — like, you know, John Deere tractors and iPhones and EVs, these are not free. And paying for the product does not make you not the product. Right? It’s, you know, payment is not like a consumer loyalty program…