Max Read published an interesting piece today about Mark Zuckerberg’s move right. He reminds us that Zuck has changed up the moderation policies every election since 2016. He just rolls with flow of whatever he thinks is the political zeitgeist. But now it’s also happening at a very important time in Zuckerberg’s life. Read writes: [This] is a useful corrective to the unfortunate framing that this announcement represents an “unapologetic” Zuck (if anything, the 2025 version is more “apologetic” than its 2021 or 2016 equivalents, just presented in a well-calibrated tone of defiance that casts his previous decisions as coerced). But I do think there’s an important and interesting difference between this video and Zuck’s previous post-election weathervane announcements: The gold chain. It’s been clear for a while now that Zuckerberg has been Up To Something. Bloomberg and The Wall Street Journal have described it as the “Zuckaissance”: Over the past eighteen months or so he grew out his hair; he replaced his hoodies with boxy tees; he got really into M.M.A. and wakeboarding. And, yes, he started wearing a gold chain. New Zuck is undeniably less off-putting than old, sweaty-hoodie, Caesar-cut Zuck. But he’s also unmistakably fratty, butch, and (to borrow an overused Twitter phrase) “right-coded,” partaking in the aesthetic and the hobbies of people you would expect to own crypto, listen to mindset podcasts, and vote for Trump (or, at least, refuse to vote for Biden). It’s not exactly groundbreaking that a rich 40-year-old man has started wearing expensive streetwear. But usually this kind of personal journey culminates in…