Our work began well before the formal announcement of the AI Initiative. Drupal Developer Days, in April, for example was a focused week of meetings, healthy debate, collaboration and consensus building which laid the foundations for the Initiative.
Launching marketing efforts
Much has already been achieved in raising awareness of Drupal AI. Thanks to the efforts of James Abrahams, Marcus Johansson, Frederik Wouters and many others, there is already a strong body of material in place — including high-quality presentations, conference talks, and resources such as workflows-of-ai.com — all showcasing the capabilities of Drupal AI.
With the announcement of the Drupal AI Initiative, comes support from The Drupal Association, permission to create pages on Drupal.org in prominent locations, agency to scale marketing efforts. Part of the backing offered by the 6 founding companies of the AI initiative is resources to deliver marketing, both time and money. This is already starting to deliver tangible results.
A growing team
In the beginning the team consisted of Frederik Wouters (Dropsolid) and myself (1xINTERNET). Immediately following Drupal Dev Days we started creating content for the new landing pages, working with Dries on the announcement video, collaborating with designers at 1xINTERNET to produce supporting imagery. In parallel staff from all the initiative founding companies were preparing exhibition stands, printed materials and social media in preparation to exhibit at AI Summit London.
Webinar Series with The European Commission (EC)
In the meantime James Abrahams (FreelyGive) and Dries were preparing for the launch of the Drupal AI webinar series in partnership with the EC. Following the resounding success of the Drupal@Europa Web Platform Hackathon, the European Commission agreed to host a webinar series which will be run by our team, the first recording of which is available to watch on YouTube. Be sure to register for the upcoming webinars in the series.
AI Summit London
Literally the day after the AI Initiative launch, we were heading for London to showcase Drupal AI at AI Summit, a leading business-focused conference on artificial intelligence, held annually as part of London Tech Week. Our exhibiting supports objectives of The Drupal Association to see Drupal's profile raised at major marketing and digital industry events globally.
Together with colleagues from Drop Solid, Freely Give, amazee.io, 1xINTERNET, the Drupal Association and Acquia, we came together with a shared purpose to represent Drupal AI at this event. It brought together stakeholders from government, the public and cultural sectors, and enterprise, all exploring how AI can be meaningfully integrated into their organisations.
We took the opportunity to capture some interviews introducing the AI Initiative and to explain how the focus it brings will see momentum in Drupal taken to another level.
Drupal AI Ask Me Anything
Our aim is to run regular Webinars to help keep the community aware of our progress, educate and raise awareness amongst potential customers and end users of the potential of Drupal AI offers. This month we organised our first webinar, an AMA aimed towards Drupal community members. You can access a recording and read highlights here.
Join our weekly AI Marketing meetings
With the launch announcement completed, we have now established weekly meetings on Monday 17:00 BST to accommodate our growing and global team. We’d love to have you join us. If you would like an invite, please drop us a message on #ai-initiative-marketing Slack, which is our primary collaboration channel.
We are pleased to now have several active contributors to the marketing team including:
- Matthew Saunders (matthews)
- Kristen Pol (kristen pol)
- Lenny Moskalyk (lenny-moskalyk)
- Jason Lewis (jason-lewis)
- Maggie Schröder
- Alan Botwright
- Jennifer Griffin Smith
- Owen Milbury
- Nick Koger (nkoger)
- Matt Wetmore
- Frederik Wouters (wouters_f)
- myself (pdjohnson)
You can get a sense of the work we have planned in the AI Initiative issue queue. These are particularly well suited to anyone seeking to make non code contributions including content creation, marketing strategy, media outreach, project management, community affairs. There is plenty to do, we are happy to mentor and onboard new contributors. Start your journey today!
Photos: Paul Johnson available on Flickr (AI Summit, Drupal Developer Days)