When Trump returns to Facebook he will likely instantly violate their lax new “guardrails.” We know it will happen. Adam Schiff even pointed out what the violations will be in a letter to Meta on December 2022. When it happens we should demand that Meta enforce their own rules. Will they? If they do, they will lose engagement. In Zuckerberg’s mind more engagement, even engagement that violates their community standards, means more revenue. We know this from the Facebook Whistleblower Frances Haugen. We also know from the Jan 6th committee memo on Social Media (Link to gifted Washington Post article) that Zuckerberg overruled his staff who wanted to ban Trump for his multiple violations of their community standards before Jan 6th. But engagement isn’t the only metric for Meta’s success. Meta’s stock price can be hurt in multiple ways. Stories about management making bad decisions hurt the stock. Stories about management supporting and enabling domestic terrorists can hurt the stock price. Big investors put pressure on management all the time when they see them making bad decisions (like they did on Zuckerberg for investing in the legless VR experience). Zuck thought it was going to be huge, he was wrong. Many investors think bringing Trump back to Facebook is a bad idea. It will be filled with controversy and advertisers don’t like controversy. The investment community can punish Meta if it keeps Trump on OR if they kick Trump off. It all depends on how they see his return. A…