If you can carve your own path to the grave these days, it is because grand narratives have crumbled and can no longer constrain you. Journeys are no longer communal but self-tailored, more like hitchhiking than a coach tour. They are no longer mass products but for the most part embarked on alone. The world has ceased to be story-shaped, which means that you can make your life up as you go along. You can own it, just as you can own a boutique.