I am attempting to catch up on a little bit of blogging. This last semester, I prepped and taught a new (to me) course titled “Digital Design II.” Digital Design I and Digital Design II are both upper-division electives for strategic communication that in the Gaylord College of Journalism and Mass Communication. I’ve been teaching […]
JMC
In 2018, I received a grant that supported the adoption of an open educational resource textbook for my Introduction to Advertising large lecture course. Since that time, more than 1,000 students have not had to rent or purchase a book for the class. While actual savings can be difficult to nail down, I’m confident in […]
In undergrad, I decided to major in Advertising on a whim. I am now a faculty member at that same school. And I owe it all to two guys named David. When I originally came to OU, I had settled on pre-pharmacy as my field of study. In high school, I had a knack for […]
This semester, one of the classes I am teaching is Contemporary Problems in Advertising. The class is an upper-division seminar class for Advertising and Marketing undergraduate students. The course focuses on the impact that advertising plays on both enduring issues in society (vulnerable populations, harmful products, politics, stereotypes) and emerging issues such as user privacy […]
I’m attempting a new strategy in my Introduction to Advertising course. This semester, any student who competes eight hours on LinkedIn Learning will be able to “power up” their Final Exam to an automatic 100. So how did this come about? Students are eager to learn hard skills. Students often bring up in end of […]