Fortunately, on that day, I allowed a strong, simple idea to penetrate my big, beautiful wall of assumptions.
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client services
Back when I was in advertising, one of my team’s clients was a well-known Irish Airline. They could only afford an 1/8th-page ad in the travel section of the paper. But my partners and I didn’t think creativity was dependent on budget. We were determined to deliver great ads for them—ads that would make a […]
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