Advertising and Marketing

‘The Press Equivalent of the PPE “VIP” Channel’: Submission to COVID Inquiry On Newspaper ‘Bungs’ Calls for Answers on Use of Taxpayer Money

https://bylinetimes.com/2023/08/01/the-press-equivalent-of-the-ppe-vip-channel-…

Created

Tue, 01/08/2023 - 23:38

A government ad campaign poured cash into national newspapers during the pandemic. Byline Times is one of a number of signatories to a submission on the scheme to the COVID Inquiry

The Upside Down: The 18th Century’s Ultimate #BookToker

https://bylinetimes.com/2023/06/14/the-upside-down-the-18th-centurys-ultimate-b…

Created

Wed, 14/06/2023 - 20:27

John Mitchinson explores what the novelist behind a 1759 masterpiece can teach us about the importance of marketing as a publisher

Report into Misleading Electoral Advertising Slams Conservatives, Labour and Libs Dems for Dirty Tricks on the Doorstep

https://bylinetimes.com/2023/05/05/report-into-misleading-electoral-advertising…

Created

Fri, 05/05/2023 - 23:30

Reform Political Advertising campaign report reveals scale of deceptive literature in the runup to the May local elections, as Green Party calls for greater regulation

Advertising and Marketing