RIP Al Jaffee

Created
Wed, 12/04/2023 - 07:30
Updated
Wed, 12/04/2023 - 07:30
I loved MAD Magazine so much as a kid that I think it may have been my greatest influence (for better or worse.) And I loved the Fold-in. Al Jaffee was a hero and I’m not surprised to learn that he had an incredibly interesting life: Al Jaffee, a cartoonist who folded in when the trend in magazine publishing was to fold out, thereby creating one of Mad magazine’s most recognizable and enduring features, died on Monday in Manhattan. He was 102. His death, at a hospital, was caused by multi-system organ failure, his granddaughter Fani Thomson said. It was in 1964 that Mr. Jaffee created the Mad Fold-In, an illustration-with-text feature on the inside of the magazine’s back cover that seemed at first glance to deliver a straightforward message. When the page was folded in thirds, however, both illustration and text were transformed into something entirely different and unexpected, often with a liberal-leaning or authority-defying message. For instance, the fold-in from the November 2001 issue asked, “What mind-altering experience is leaving more and more people out of touch with reality?” The unfolded illustration showed a crowd of people popping and snorting various substances. But when folded, the image transformed into the Fox News anchor desk. The first fold-in, in the April 1964 issue (No. 86), mocked Elizabeth Taylor’s marital record. (Unfolded, she is with Richard Burton; folded, she has traded him in for another guy.) No one, especially Mr. Jaffee, expected that fold-in to be followed by hundreds more.…