https://psyche.co/ideas/what-is-it-about-musical-hooks-that-makes-them-so-catch… Created Mon, 15/05/2023 - 20:00 Updated Mon, 15/05/2023 - 20:00 From hummable riffs to striking lyrics, the catchiest hooks tell us something about the limits of human attention and memory - by Tim Byron & Jadey O’Regan Read at Psyche
