Appealing To The GenZ Boys

Created
Fri, 06/09/2024 - 05:30
Updated
Fri, 06/09/2024 - 05:30
This is kind of depressing but it’s important. Dan Pfeiffer took a look at the gender gap and it’s a large as ever. But the younger men of Gen Z are far more likely to vote for Trump this year than they were in 2020. And it’s a problem. If the current numbers hold, Trump will win the election: In the NBC News Stay Tuned poll of Gen Z: The sample of men under 30 is too small to get a real picture of why. In focus groups of young men who previously supported Democrats but are open to voting for Trump in 2024 many cite dissatisfaction with the economy, tremendous cynicism with politics, distrust of institutions, and a sense of being left behind or undervalued by our current culture. Young men are Trump’s top target in this race. That’s why his convention featured a wife beating MMA fighter introducing him and he entered the stage to the tune of “it’s a man’s world.” Trump’s campaign advisers explicitly target young men — of all races. Specifically, the Trump campaign curated a group that Axios somewhat cringely deemed the “Bro Vote” — politically disaffected young men who spend a lot of time online. Trump’s media strategy overindexes on outlets and influencers who have great sway with this group. In recent weeks, Trump appeared on podcasts with MAGA-friendly comedian Theo Von, former Navy Seal Shawn Ryan, and Lex Fridman — a favorite of Elon Musk. Each of these podcasts have large, mostly male audiences especially on YouTube; and…