In July 2025, we conducted a comprehensive survey of over 200 marketing decision-makers and agency specialists to pinpoint the AI capabilities they value most.
Our analysis uncovers the key areas where organizations are concentrating their AI investments and identifies the features they consider essential for achieving long-term success. This report offers decision makers data-driven insights to help them prioritize their investments and maximize their strategic outcomes.
Key Trends from the Global AI Survey 2025
AI is no longer an experiment
Out of 216 respondents representing 199 different organizations, a significant majority indicated that their organization is already using AI.
For the organizations that are already using AI, the applications are diverse, with a strong emphasis on general business support, marketing and content creation.
Rather than relying on staff to pick their own tools, organisations are increasingly embedding AI into established systems for example, CMS, CRM, marketing automation platforms.
Download The Global AI Report 2025
AI is a tool for automation and efficiency
Respondents were most enthusiastic about AI features that promise automation and efficiency. The most highly valued features address clear pain points and offer tangible benefits.
Ability to deliver a market advantage is seen as significant
AI-assisted landing page builders are regarded as potential "killer apps" for their ability to shorten campaign launch times by streamlining or removing need for development skills.
A Focus on Trust and Human Control
While there is excitement about AI's potential, the survey also highlights a crucial need for features that enhance, but do not fully replace, human oversight. The report emphasizes that a focus on trust, accuracy, and the preservation of human control is paramount.
There is a clear desire for AI features that enhance human oversight – not replace it.
Respondents caution against AI taking over critical functions like permissions or autonomous actions. Many believe that certain responsibilities should remain under human oversight to prevent unintended consequences.
What stops organizations from using AI?
For the organizations that are not yet using AI, the main deterrents are varied but predominantly revolve around a lack of clear use cases, resource constraints, or concerns.
The primary reasons organizations are not using AI include concerns about data privacy and security, the ethical implications of AI, and the potential for AI to produce inaccurate or biased information.
Download the research
Equip your organisation with the knowledge to make informed AI investment decisions and stay ahead in a rapidly evolving digital landscape. Download your copy of The Global AI Report 2025 today and access the evidence-based guidance your team needs to prioritise initiatives and drive meaningful results.
Webinar recording: Key Insights from Global AI Survey and Roadmap Reveal
Our recent webinar summarised the report key findings. A recording is available to watch on The Drupal Association Youtube.