Overall, you’ve got a strong concept: a log burning in a fireplace, on a loop for five hours. But we have a few notes.
- Can the log be more aspirational?
- Focus-group it to see if kids aged six to eleven think fire is too urban.
- The log seems passive. Provide more backstory.
- Can the fireplace have a cool sidekick? (e.g., a smart-mouthed pinecone.)
- Does the music have to be Christmas music?
- Will viewers know what a fireplace is?
- Make the fire more appealing to single men.
- Where’s the merchandising tie-in?
- Could the fire sing a duet with Michael Bublé?
- Instead of a holiday one-off, could it be a weekly series? (e.g., Jake Log is an ex-cop turned P.I. who plays by his own rules.)
- Why fire?
Otherwise, it’s perfect.
Happy Holidays!