As neologisms go, ‘enshittification’ is not the most efficient specimen. Unlike, say, ‘nearlywed’ or ‘broligarch’, it is neither wholly self-defining nor reminiscent of some other word to which it is related in meaning. Clearly the term has struck a chord: both the American Dialect Society and Macquarie Dictionary have bestowed word-of-the-year status on it in recent times. But what, specifically, is going to shit, and what are the processes by which it does so?