Economics presents itself as a rational science dealing with objective measures and quantitative approaches, but astute observers have long recognized its suffusion with magical, fantastic, irrational, and unconscious elements. That makes it fertile ground for those who study human psychology.
Contemporary discussions of economics and psychology focus mostly on behavioral economics, while psychoanalysis, the branch ostensibly dedicated to heightening awareness of the unconscious, has made far fewer appearances in the conversation. More than half a century ago, thinkers like Norman O. Brown and Herbert Marcuse gained wide appeal with their dives into the hidden recesses and unconscious motivations of economics, but as Sigmund Freud began to fall out of favor with academics in the 1960s, psychoanalytic approaches have been pushed aside or rebranded – despite the fact that a great deal of recent scientific research supports Freud’s concept of the unconscious.