Last month, something unusual happened to an academic philosophy article. The news media reported on it. Shortly after the article was published in Philosophy and Phenomenological Research, stories about it showed up in variety of venues, including: The Guardian The Telegraph The Times The Age The South China Morning Post The Independent (picked up by Yahoo News) Japan Today Radio France Internationale France 24 Barron’s Fatherly (picked up by MSN) The Swaddle Al Arabiya News Stylist Báo Hải Dương The Financial The Daily Mail The Philippine Star among others. How did this happen? It’s no mystery: Cambridge University’s Office of External Affairs and Communication wrote and distributed a press release for it. Granted, the article, “Gendered Affordance Perception and Unequal Domestic Labour” by Tom McClelland (Cambridge) and Paulina Sliwa (Vienna) seems more likely to hook a broader audience than the typical PPR output. Here’s the abstract: The inequitable distribution of domestic and caring labour in different-sex couples has been a longstanding feminist concern.