Created
Tue, 10/01/2023 - 12:00
They’ve been freaking out about this issue all day: M&M’s is launching woke ‘all-female’ packs to celebrate female empowerment and attempt to shake things up in a continued shift toward progressive branding. Mars, M&M’s parent company, debuted the feminist candy wrappers earlier this week, exclusively featuring the company’s three female mascots: green, brown and the newly-introduced purple. The all-female package – upside down, to show how powerful women have ‘flipped the status quo’ – will be the first time the brown and green M&Ms have been featured together since a viral tweet from 2015 sparked rumors they were a lesbian couple. It isn’t the first time they’ve gotten hysterical over M&Ms. Recall this: Carlson has tackled important issues such as Elmo’s opinions on BLM, and the supposed cancellation of Dr. Seuss, whose books continue to be massively popular. Recently, Carlson was triggered by a redesign of the M&M cartoon characters used to market the candy.