No, sweetheart. Don’t worry. They’re just pretend.
Oh dear. I left my laptop open, and you read a LinkedIn post from an “Entrepreneur, Change Agent, Futurist, Success Enabler, Innovator & Investor.” And now you can’t sleep. Let me see if I can explain this in a way that makes sense.
You know how you make up those amazing stories about dragons and flying unicorns? And you have all of these really special ideas no one has ever heard before, and we tell you that you have such a big imagination? Sometimes, grown-ups make up stories, too, and post them on LinkedIn. Except their ideas aren’t special at all. Everyone has heard them before, and instead of “imagination,” we call it “thought leadership.”
Why do grown-ups do this? That’s a good question.
Grown-ups make up stories on LinkedIn to get imaginary points. They think that whoever collects the most points has the most people who like them. And that the people who like them will then spend $399 on their online course, “Digital Engagement Optimization: Elevating Stakeholder Interaction for Organizational Growth.”