We are so proud to be publishing your masterpiece. We want this book to be huge. We want the face of every commuter buried in its pages. We want every e-reader in America to glow with it. To make this happen, preorder sales are essential. We have to spread the word!
But you already knew all of this, right? I hope you’ve been hard at work for months getting the pre-sales lined up. The earlier you can get those sales, the better. Embed that call to action every chance you get. After all, the preorders aren’t going to sell themselves, and those preorders are a must.
In fact, many of our best authors have seen the value not just of pre-publication sales but also of pre-conception sales. If you can squeeze just a few preorders out of your book before you even write it, that will help for so many reasons, not least of which because it could give you the actual idea for the book.