I graduated in 2019 from Vassar with a degree in PR and communications. After studying abroad in Italia (check out my Instagram highlights), I thought I was qualified to apply for jobs abroad. I submitted my profile of reels and posts on Handshake, and by the grace of God—and a Canva Premium subscription—got a response. The Vatican was looking for help jazzing up their profile, and who better to run their brand than a Gen-Z American?
Catholicism has 1.2 billion followers, so they were influencers before it was a thing. I’m tasked with converting centuries of solemn tradition into swipeable, digestible, algorithm-friendly vibes for all of these people. I have to turn the oldest influencer into the newest, trendiest one.
Officially, my title is Director of Digital Evangelism and Brand Stewardship. Unofficially, I am the Vatican’s social media intern and sole poster on @TheVatican. I walk around the grounds and take photos of stained glass, Loewe-coded red loafers, and sometimes, the pope’s shadow looking “mysterious but approachable” (his words) against an eighth-century basilica wall.
