Let’s get something straight: Four Loko was founded with the mission of making the world a better place. Our cans stand twenty-four ounces tall for the values of liberty, free speech, and the right to booze. Every human has a mouth to drink with and a liver to enlarge. That’s exactly why we are ending our DEI program.
The diversity, equity, and inclusion program was a cornerstone of our woke turn. Now, for reasons entirely unrelated to outside influences, we see the error in our ways. Four Loko is all about reducing inhibitions. So why inhibit hiring mostly straight white dudes with names that Ricky from HR can comfortably pronounce?
