Continuing from Interaction Ritual
Rituals can fail. The Christmas party where everyone is awkward and not enjoying themselves. The sermon and hymns that are just so plain boring so that you can hardly wait to leave. The concert where no one is dancing. (x-Collins)
Putting on a successful ritual is a skill. Being good at it takes practice in moving the participants’ attention where it should be, in encouraging emotional focus and in physical entrainment. The surroundings should be suitable, the central symbol should be framed, costumes may be needed, and on and on.