Our 17th most-read article of 2023.
Originally published April 17, 2023.
“Guillermo Rubio has found that his job as a copywriter has changed markedly since he started using ChatGPT to generate ideas for blog posts, write first drafts of newsletters, create hundreds of slight variations on stock advertising copy…”
— New York Times
Please, no more. I beg of you.
If you force me to generate one more “eye-catching email subject line that promotes a 10 percent discount on select Bro Candles and contains an Earth Day-related pun,” I’m going to lose it. What do you even mean by “eye-catching”? What are “Bro Candles”? What do they have to do with saving the environment? Why are we doing any of this?