As a New York transplant originally from the South, my body is hard-wired to welcome the fall season once the temperature hits 70. I’m not proud of it, but I have been known to dust off my sweaters and light a cider-scented candle during the final week of August. This year, as my neighborhood Target started to swap sunscreen for pumpkin carving kits, a new seasonal item caught my eye: a cinnamon-creme chocolate bar called the Kit Kat Ghost Toast.
Once September began, I figured it was socially acceptable to give this Kit Kat a taste test. Store after store, however, the Ghost Toast was sold out. My interest was doubly piqued: why is this spooky-themed treat taking the city by storm in early September? Are shoppers in New York buying autumnal goods to seek a reprieve from the dog days of summer, or is the candy just that delicious? As a chocolate connoisseur and a Halloween hobbyist, I knew what I had to do. I made a trip to the motherland (Hershey’s Chocolate World in Times Square) to answer my question: Will I be able to boast that the Kit Kat Ghost Toast is the candy I love the most, or will I be forced to pen a roast because the flavor is gross?
