DESIGNER 1: The investors want us to make extremely small urban apartments more enjoyable. Got any ideas?
DESIGNER 2: Yes. Extremely small balconies.
DESIGNER 1: That’s genius. How small are we talking?
DESIGNER 2: Just big enough for one person to stand.
DESIGNER 1: How about half as big?
DESIGNER 2: That’s the best idea I’ve ever heard. But is that still too big?
DESIGNER 1: Yes. Let’s make them smaller.
DESIGNER 2: I’ve never lived in the city, but it feels like we’re onto something.
DESIGNER 1: Me neither, and I completely agree.
DESIGNER 3: Hey, I heard you’re working on an extremely small urban apartment project. Do you need more help from someone who has also never lived in a city?
DESIGNER 1: Yes.