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Hiya, Frank—T. J. Eckleburg here, from the optometry practice you did the ad campaign for. Listen, it’s been a while since the billboard went up, and to be honest with you, I’m not thrilled with the results.
The thing is, it hasn’t actually brought in any new business. Yes, I appreciate that your market research shows there’s been a significant uptick in people questioning the ethics of their actions even as they continue to debauch themselves—that, underneath the revelry, they feel an undercurrent of shame. And that’s… fine, I guess. But at the end of the day, it doesn’t really translate into people seeking out my vision care services.
Whenever I introduce myself now, people say, “Oh, T. J. Eckleburg? Aren’t you the guy with the creepy billboard that represents God?” And sure, I guess I’m thankful for the name recognition, but it’s not exactly the image I’m trying to project. I wish they would say, “Oh, T. J. Eckleburg? Aren’t you… the optometrist? Who offers quality care at a great value?”
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