I start this game of cat and mouse when you least expect it: You’ve swiped right to search for an unused app on your phone that you’re convinced you have somewhere. I lure you in with my headline: “Oolong Tea Is Having Extreme Effects on Health.” Yeah, I knew you’d be interested. You love oolong tea. I’ve been waiting for you. You click, and that’s when I show myself for the first time: This Article Is Only Available to Apple News+ Subscribers, of which you are not one. Nice try.
“You can look, but don’t touch,” I whisper from my protected paywall’s safe, loving embrace. You scoff, thinking you can best me, but I know this music, and I’ve been waiting for the dance.
You open Safari and furiously type my headline into the search bar. I’ll overlook your spelling mistakes and periods in between words, I know you’re doing your best, clumsy thumbs. The search engine is a friend, so he takes his sweet time opening up his wealth of knowledge to you. He knows this is a duel of desire.