Eight years ago Lance Ulanoff had a problem. William
Shatner could not find him on Mastodon.
His distress is understandable, relatable even. Who wouldn’t want to
be found by Captain Kirk himself! The way he dealt with that feeling of
distress, however, was something different. He came to the conclusion
that because Captain Kirk could not find him, Mastodon can’t
survive.
You see, Lance Ulanoff, like most journalists writing about
technology, understands tech. Like, really understands it. As
an award-winning tech
journalist and former Editor in Chief at PCMag-dot-com he knows the
ins and outs of all corporate tech stacks. As I write this, the
four latest pieces of his in TechRadar are pushing Microsoft hype like
there is no tomorrow. All four published within the last two
days.
That is the level of journalistic excellence and rate of creative
output I know I could never even dream to attain.