Hey marketing team for every major brand: Do you really think that I—a proud, rational, and tasteful LGBTQ+ person—am going to purchase your silly little product just because you released a pride edition? Because I will. You are correct.
The pride month pandering that occurs every June is both predictable and exhausting. Rest assured that your attempts to commercialize this celebration of queer history and culture have been noted. You know what’s also predictable? The fact that I’ll buy into it without even a second thought. My Hugo Boss wallet is going to be exhausted by July.
Oh, a Boston Red Sox hat with a rainbow “B” on it? How expected of you. Don’t mind if I do. I won’t even complain about the unnecessary price markup you added. Hell, I’ll buy two in case you lose any sales from bigots boycotting you because of this. Did I mention I haven’t watched baseball since I was nine?